SMW25 - Conference sessions

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HEADLINE KEYNOTE: From Formula 1 to the Factory Floor

05 Jun 2025
Technology Showcase Arena

In Formula 1, milliseconds determine victory and engineering decisions happen at 300 km/h. Guenther brings real-world experience managing cutting-edge manufacturing processes, precision engineering, and high-pressure decision-making to your industry.

His battle-tested leadership experience offers direct, actionable insights for manufacturing professionals across all sectors:

  • For Design Engineers: Learn how to innovate at lightning speed while maintaining precision and reliability under extreme pressure.
  • For Maintenance Teams: Discover strategies for managing mission-critical uptime when failure isn't an option and every second of downtime costs millions.
  • For Controls & Automation Specialists: Understand how to push performance boundaries while ensuring system reliability in high-stakes environments.
  • For Manufacturing Leaders: Gain proven approaches to building smarter, leaner operations that deliver results under intense scrutiny.

Guenther will share unvarnished, real-world stories of building and leading high-pressure, high-tech teams. From engineering crises that threaten race weekends to operational challenges that make or break seasons – all while performing under the intense glare of global media attention.

Expect the same unfiltered, direct style that made him a standout in Netflix's Drive to Survive – but focused on the manufacturing insights that matter to your business.

Don't miss this rare opportunity to learn from a leader who's proven himself in one of the world's most demanding manufacturing environments.

Speakers
Guenther Steiner, Former principal - Haas F1 Team
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