In this session, Simon Johnson—Principal Engineer at HiveMQ and Chair of the MQTT-SN committee—explores how organizations can unlock the full potential of their industrial data by building an open, standards-based data backbone from edge to cloud. He will discuss the critical role of MQTT in enabling scalable, real-time, and interoperable communication across distributed systems. Attendees will learn how to architect data infrastructure that supports decentralized computation, integrates legacy assets, and breaks down silos using technologies like MQTT, MQTT-SN, and Sparkplug. The talk highlights practical patterns and real-world strategies for driving efficiency, insight, and innovation in industrial environments.