Manufacturing commerce has evolved away from disconnected, cumbersome systems to a seamless experience that integrates business logic to create a digital sales factory.  

Going digital for the B2B Commerce (r)Evolution is critical to converting the rising number of digitally native B2B buyers into loyal customers. But what exactly do they value – and how can you provide a seamless digital experience that engages new buyers without alienating your existing customer base?  

Our session will show you how integrated e-commerce platforms like Sana Commerce eliminate manual processes, reduce inefficiencies, and provide seamless customer experiences to enhance operational agility and meet the evolving expectations of the modern B2B buyer.  

Discussion Points:  

• New Generation(s) of buyers: reaching digitally native buyers and building relationships   
• Seamless, integrated commerce: how integrated commerce helps your business scale and evolve  
• Real-world success: how Moto Direct evolved e-commerce for the digital era