Speakers

John Barton is the Development Director at Agency51, an award-winning UK-based digital e-commerce agency. He leads the technical teams focused on delivering complex B2B e-commerce solutions leveraging the BigCommerce platform. With project experience spanning multiple verticals, John possesses deep expertise in architecting and implementing robust, tailored solutions designed to meet the unique demands of both B2C and B2B clients.

Complementing his role at Agency51, John is also Co-Owner of the AI personalization platform PureClarity, providing him with extensive insight into the full e-commerce technology landscape, from foundational build to advanced customer experience optimization.